Courtesy of On
Sportswear brand On (Zurich) opened its latest store in the Parque Arauco mall in Santiago, Chile. The new store includes an in-store run club and “a premium, localized experience directly to the Santiago community,” according to a company press release. The new store replaces the previous On location in the city “in an intentional move to create a larger, more premium shopping environment.”
Customers will find the new store’s design takes inspiration from Swiss engineering and the Chilean mountain Cerro El Plomo. The store also features “high-contrast materials inspired by the Andes, featuring native Chilean Lenga wood, textured plaster walls, and Andes Quartzite walls.”
“Our new larger store in Santiago not only showcases our latest head-to-toe performance products within a stunning design inspired by Cerro El Plomo, but also introduces our in-store run club to this vibrant community for the first time,” Fiorella Palacios, General Manager of Latin America at On said in a press release. “We are thrilled to connect even more deeply with these runners, foster relationships with our fans and partners, and continue inspiring movement in Santiago.”
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