Primark to Open at The Florida Mall

Primark (Dublin) announced that a new location will open at The Florida Mall in Orlando, Fla. at the end of August.

This location will be the retailer’s 26th in the U.S. as it continues to expand its footprint after opening stores across the country earlier this year. Primark said it hopes to reach 60 U.S. stores, and 530 globally, by 2026. Primark currently operates more than 440 stores globally.

The new store at The Florida Mall will open Aug. 29 at 11 a.m. Primark said this location will focus on Disney-related merchandise given the proximity to the theme park, Walt Disney World (Lake Buena Vista, Fla.).

“Florida is a pillar of our expansion into the Southern US market. We’re thrilled to have the opportunity to bring ‘Primania’ to Orlando shoppers and accommodate the growing demand for high-quality, value-priced styles that everyone will love,” Kevin Tulip, President of Primark US, said in a statement. “What makes this location so unique and exciting is our entire floor of affordable, high-quality Disney merchandise. Whether you’re a local or Orlando visitor, the magic of Disney is sure to be found here.”