After acquiring the Container Store in April, Bed Bath & Beyond (Midvale, Utah) has launched the first co-branded store in Fort Worth, Texas.
“The new store concept combines the best of The Container Store’s organizing solutions, design services and expertise with the best of Bed Bath & Beyond’s home essentials,” according to a company press release. “The result is a more complete home destination that combines organization, essentials, décor and services in one convenient shopping experience.”
As a part of the acquisition, Bed Bath & Beyond products will be included at Container Store locations in the coming months. Bed Bath & Beyond plans for more than 300 stores across multiple formats, such as co-branded stores, neighborhood formats and buybuy BABY locations.
“This is an exciting step forward as we continue bringing our Everything Home vision to life,” said Amy Sullivan, President, Bed Bath & Beyond, Inc. “By bringing together the strengths of these two iconic brands, we’re creating a more connected shopping experience that combines inspiration, organization, solutions and value for customers across every room in the home.”
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