Veiled Opportunities: Keeping Up with Evolving Weddings

The global bridal wear market is constantly evolving, making it critical for retailers and others serving that market to understand key trends and opportunities, a new study by ResearchAndMarkets.com has found.  “With consumers turning both to online platforms and traditional offline retail, the bridal wear industry is experiencing a unique blend of modern and traditional consumer behaviors,” the report notes.

Some major findings from the report:

• The global market for bridal wear, estimated at $61.1 billion in 2022, is projected to reach $83.5 billion by 2030. Offline sales are projected to grow 4 percent annually to $71.3 billion by the end of the analysis period, while the online segment is expected to grow 3.7 percent yearly for the same period.
• Traditional bridal wear is getting redesigned as fewer millennials seek a conventional wedding.
• Plus-size bridal wear offers huge untapped market potential.
• Social media influencers continue to drive apparel and event choices related to weddings.
• Ready-to-wear, lower-priced wedding dresses are cannibalizing the market share of high-end brands.

Click here for more from the study.