Webinar Release: The Valley Group & Shark Ninja

Recently, the Valley Group, a long-time member of POPAI UK, held a webinar about an best practices for in-store customer visibility and communications. From the Valley Group’s webinar:

The brand Shark Ninja! developed with the Valley Group a display that capture shopper behavior!

How? By using Lidar Technology, to understand Shopper interaction, the light/laser detection starts when the customer steps into the display area.

It will show you the following data measured in-store!

Interactions per store
Interactions per fixture
Interaction per product
the time of interaction
and the total of interactions.
This approach allows you to create engaging shopping experiences, optimizing product presentations, pricing strategies and campaign effectiveness whilst enhancing retailer sales performance.

Check out the full webinar here.