Several Nordstrom Inc. (Seattle) department stores will soon be home to FAO Schwarz “Jewel Box” stores-within-a-store. Already open in Nordstrom’s New York flagship, scaled-down versions of the famous toy store will also debut later this year at eight other Nordy locales.
“FAO Schwarz represents imagination and joyful discovery, which aligns naturally with how we think about creating meaningful experiences for our customers,” said Tacey Powers, Nordstrom EVP/General Merchandise Manager for Shoes, Kids and Home.
Said David Niggli, the toy retailer’s Chief Merchandising Officer: “Nordstrom is a perfect partner for FAO Schwarz, with its long tradition of beautiful stores, unique and quality products, and commitment to the best in customer service.”
In a news release, the partners said their effort “will bring FAO Schwarz’s most iconic products and interactive experiences to life, featuring beloved brand hallmarks such as Toy Soldiers, Dance-on Pianos, Clock Towers and lifelike plush animals. Customers can shop FAO Schwarz branded categories including premium plush, fashion and beauty toys, creativity, music, preschool and vehicles, alongside specialty brands such as Brio, Bunnies by the Bay and Djeco.”
Here’s the other Nordstroms that will have the FAO shops:
Aventura Mall (Miami)
Bellevue Square (Bellevue, Wash.)
Brea Mall (Brea, Calif)
Garden State Plaza (Paramus, N.J.)
NorthPark (Dallas)
Oak Brook Mall (Oak Brook, Ill.)
South Coast Plaza (Costa Mesa, Calif.)
Fashion Valley (San Diego)
(See below for more images of the FAO Schwarz shop in Nordstrom NY.)