MasterClass – The Emerging Retail Synthesis: Converging Priorities
This Shop! MasterClass with Leon Nicholas of Smurfit Westrock considers five areas where priorities are converging across retailers, manufacturers, and shoppers, enabling a fresh perspective on category dynamics, store execution, sustainability, supply chain, and technology/AI.
This webinar was live-streamed on June 26, 2026
Shop! Association
The Shop! Association is a global trade association dedicated to advancing the retail environment and experience industry. Its purpose is to empower members to innovate at retail by connecting them with education, insights, and events that support collaboration and forward-thinking solutions. From ideation through implementation, Shop! engages its diverse membership to co-create innovations that help shape the future of retail worldwide. Central to its mission is fostering an inclusive culture that embraces diverse voices and upholds high standards of ethics and transparency. Since 1956, Shop! has empowered its members to innovate at retail through education, insights and events. Learn more by visiting shopassociation.org. Interested in joining the Shop! Association? Reach out to Dina Meindl, Membership Services, for more information today! dina@shopassociation.org.