GNC Unveils Apothecary-Style Flagship

GNC (Pittsburgh) has opened a new flagship store in its home city’s historic Terminal Strip District. The retailer says the store offers an elevated and interactive shopping experience for customers seeking GNC’s sports-performance supplements, weight-loss solutions and other wellness products.

Through an open format, the new store allows for ample product display with movable shelving, expansive counters for product sampling, and available space to accommodate local events and partnerships, the retailer says.

“Our flagship store is a reflection of GNC’s rich history and commitment to Pittsburgh,” said COO Nate Frazier. “As part of our focus on creating a cutting-edge omnichannel experience through a customer-centric lens, we are proud to bring this seamless shopping approach to provide exceptional products and solutions that help our customers Live Well.”

Located near GNC’s headquarters, the 2455 square-foot flagship store is the brand’s 21st location in greater Pittsburgh, bringing its total U.S. storefronts to 2313.