Goldman Sachs Publishes First Guide to Collecting Watches and Jewelry

Goldman Sachs has released its first guide to buying and collecting luxury watches and jewelry, a sign the categories are increasingly being treated as asset classes alongside art, Robb Report reported.

The guide, released Monday, is aimed at the bank’s private wealth clients, according to Monica Heslington, who heads the Goldman Sachs Family Office’s art and collectibles strategy practice. The bank has historically concentrated on art, but she told Robb Report it has seen “a burgeoning interest in jewelry and watches, particularly amongst our next-gen clients.”

The guide doesn’t recommend specific brands. Instead, it lists factors that can affect long-term value: rarity, historical significance, craftsmanship, condition and authenticity. It also advises collectors to keep original documentation, maintain an updated inventory and appraisals, review insurance coverage, and plan ahead for passing pieces to heirs.

The guide warns that replacing key external watch parts during servicing without the owner’s consent can sharply reduce value. It adds that many of its recommendations also apply to other “passion assets,” such as art, handbags, wine and classic cars.