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Herman Miller Debuts Showroom at Fulton Market Chicago: PHOTOS

All eight brands come together in 1920s-era brick building

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Herman Miller (Zeeland, Mich.) recently debuted its first standalone location at Fulton Market Chicago, uniting all eight of its brands into one showroom. This location was a new approach for the company that previously only participated in trade-only showrooms. Set at 45,000 square feet and occupying a 1920s era brick building, special care was given when redesigning the storefront to preserve the original brick façade, allowing the new location to acclimate seamlessly into its new Chicago home in The Meatpacking District.

The experience starts on the ground floor of the building where shoppers will be greeted with Herman Miller’s three retail brands: Design Within Reach, HAY and Herman Miller. Designed to create momentum as customers make their way upstairs to the additional group showrooms upstairs, the overall space becomes a company portfolio.

Photography: Courtesy of Herman Miller

The Shop! Association is a global trade association dedicated to advancing the retail environment and experience industry. Its purpose is to empower members to innovate at retail by connecting them with education, insights, and events that support collaboration and forward-thinking solutions. From ideation through implementation, Shop! engages its diverse membership to co-create innovations that help shape the future of retail worldwide. Central to its mission is fostering an inclusive culture that embraces diverse voices and upholds high standards of ethics and transparency. Since 1956, Shop! has empowered its members to innovate at retail through education, insights and events. Learn more by visiting shopassociation.org. Interested in joining the Shop! Association? Reach out to Dina Meindl, Membership Services, for more information today! [email protected].

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