Hive & Colony Opens Madison Avenue Store

Hive & Colony (Boston), a bespoke menswear retailer, has opened a store on New York’s Madison Avenue, its second locale in the city. Located at 485 Madison Ave. in Midtown Manhattan, it is the brand’s 11th overall locale.

In addition to the 3D measuring technology found at all Hive & Colony’s locales, unique offerings at the Madison Avenue store include:

• Floor mapping projection in the store’s window that displays white suits adorned with dynamic images, changing throughout the day – a tech piece “that adds a touch of modern artistry to the shopping experience,” the retailer says.
• A curated selection of Dormeuil fabrics.

“New York City is never short of creative expression, often through locals’ show stopping wardrobes,” said Chief Marketing Officer Marianella Mace. “We are thrilled to be open on the iconic Madison Avenue, bringing our unique, bespoke offerings to the people of Manhattan and beyond.”

The retailer’s other New York store is on Mercer Street in Soho.