Webinars

MasterClass – Human by Design: The New Playbook for Retail Experience

As technology accelerates and convenience peaks, consumers are pushing back, seeking meaning, surprise, and real connection in the brands they engage with. In this Shop! MasterClass, Carlotta Dove (Director of Consumer Experience at IARetail, MSc Psychology) brings a unique perspective at the intersection of behavioral science and design. Together, we will explore the cultural shifts driving this change and what they mean for the future of retail design. From analogue rituals and sensory depth to “friction as a feature” and retail as a fourth space, this session reframes human-centered design as a competitive advantage, not a philosophy. Grounded in IA’s 2026 Retail Futures research , you’ll leave with clear, actionable ways to rethink your spaces, experiences, and brand touchpoints.

This webinar was originally live-streamed July 28, 2026.

Shop! Association

The Shop! Association is a global trade association dedicated to advancing the retail environment and experience industry. Its purpose is to empower members to innovate at retail by connecting them with education, insights, and events that support collaboration and forward-thinking solutions. From ideation through implementation, Shop! engages its diverse membership to co-create innovations that help shape the future of retail worldwide. Central to its mission is fostering an inclusive culture that embraces diverse voices and upholds high standards of ethics and transparency. Since 1956, Shop! has empowered its members to innovate at retail through education, insights and events. Learn more by visiting shopassociation.org. Interested in joining the Shop! Association? Reach out to Dina Meindl, Membership Services, for more information today! dina@shopassociation.org.