Headlines
On Our Radar: New Era, New York
The flagship will open April 27.
Courtesy of New Era
SPORT CAPS AND apparel brand New Era (Buffalo, New York) is set to open its latest flagship on the corner of Houston and Lafayette Streets in New York’s Soho neighborhood on April 27.
The flagship includes immersive digital elements such as a street-facing screen to showcase the latest merchandise and marketing campaigns. The design also included storytelling nods to the brand’s heritage. Behind the cash wrap is a map of Buffalo, New York where New Era was founded and headquartered. Guests will also find a floor-to-ceiling display holding up to 50 caps, and features original wooden hat forms from the brand’s first factories.
The flagship aims to connect with its fanbase by featuring licensed headwear and apparel and exclusive collaborations. Also available to guests is “The Garage,” designed to mimic a haberdashery decorated with vintage memorabilia, where customers can customize their caps with patches, pins and brim and crown shaping.
“The space brings our brand to life, allowing us to connect directly with our consumers in an immersive and meaningful way, while showcasing New Era’s innovation, collaborations and creativity,” New Era CEO Chris Koch said in a press release.
Retail Experiences Employment Uptick in April
Ray-Ban Blends Retail and Restaurant in SoHo
Higher Gas Prices Have Yet to Siphon Off Fast-Food Sales
The 2024 Shop! Design Awards Winners
Mission + Pillars
Shop! Ideation 2022 Recap (Photo Gallery)
MasterClass – Beyond the Screen: Specialty Retail Media Networks That Transform the In-Store Experience
MasterClass – Designing for Impact: Transforming Visual Merchandising with Display Innovation and AI
MasterClass – Insights into the Journey Towards the Most Sustainable and Effective Promotions in Retail
Bulletin
Sign up for our bulletins now and never miss out on essential industry news, updates and compelling retail inspiration!
-
Headlines2 weeks agoHow AI is Redefining Physical Stores: Report
-
News1 week agoSustainability Isn’t a Test – It’s a Journey
-
Headlines2 weeks agoBrazilian Grocer Faces Commodities Deflation, Debt-Plagued Shoppers
-
Headlines2 weeks agoNew York’s Retail Landscape is Blooming
-
Headlines1 week agoAmazon Unit Opens ‘Bookless Bookstore’
-
Headlines1 week agoReshoring Index Shows Little Impact from Tariffs
-
Shop! Press Releases2 weeks agoImageWorks Display® Presents the Breville Brand Expression Display for Best Buy Shoppers
-
Headlines2 weeks agoPure Hockey Pulls Off Power Plays to Grow