Photo Gallery: TikTok Influencer Opens Her First Cosmetics Store

British influencer Paige Louise Williams launched her cosmetics brand, P.Louise, on TikTok in 2018, gaining millions of followers and potential for retail expansion. In July, the brand opened its first flagship, P.Louise City, at Manchester’s Trafford Palazzo.

The 19,000-square-foot, two-floor store is covered in the influencer’s signature pink and maximalist branding along with neon signage and gold-tinted accents. The design mimics a miniature city, featuring vignettes of a movie theater, gas station, newsstand, skatepark and bank with its own walk-in vault.

Earlier this year, P.Louise partnered with pharmacy and beauty retailer Boots (Beeston, Nottinghamshire) to sell its products in stores.

PHOTO GALLERY (6 IMAGES)
Photography: Courtesy of P.Louise Cosmetics