Primark Heads to Mexico and Saudi Arabia

Primark (Dublin) has unveiled plans to expand into two new countries: Mexico and Saudi Arabia. In both cases, the retailer is partnering with experienced store operators in the countries involved.

Here are some details on both moves:

* In Mexico, Primark is working to bring an as-yet undisclosed number of stores to that country with El Puerto de Liverpool, which operates 125 Liverpool department stores, 72 Liverpool Express stores, 196 Suburbia stores, as well as 173 specialty boutiques and 30 shopping centers across the country. Said Primark CEO Eoin Tonge in a news release: “As we continue to expand internationally, we are seeing growing demand for the unique combination of quality, style and affordability that defines Primark. We believe our proposition will resonate strongly with Mexican consumers and are delighted to be partnering with El Puerto de Liverpool, whose experience and deep market understanding make them the ideal partner to support our growth in the market.”

* In Saudi Arabia, Primark is partnering with Alshaya Group to open a store in the new The Avenues Mall in Riyadh in March 2027. The expansion follows Primark’s openings in Kuwait and Dubai and comes ahead of the debut of new stores in Bahrain and Qatar later this year. “The demand we’ve seen for our first stores in Kuwait and Dubai has given us real confidence in the strength of the Primark brand and strong opportunity for us across the region,” Tonge said in a separate release. “Saudi Arabia is an important next step in our growth, and we’re pleased to be building on our partnership with Alshaya to bring Primark here next.” Kuwait-based Alshaya is brand franchise operators whose client stable includes American Eagle, Footlocker, Starbucks, Victoria’s Secret, H&M and Bath & Body Works.

Primark was founded in 1969 and operates more than 500 stores across 19 markets, including nearly 50 in the U.S.