The façade of the new Target “Hamptons House” store in Bridgehampton, N.Y. is devoid of the retailer’s signature red. Local guidelines also called for the creation of a custom, all-white logo/nameplate that’s lit from above. All photos courtesy of Target
The Target store that debuted Oct. 11 in Bridgehampton, N.Y. (aka the Hamptons), is noteworthy for two main reasons: it’s housed in a building that was reportedly the last full-sized K-Mart anywhere in the U.S., and virtually none of new occupant’s signature red appears on its front façade.
“It’s all about building an emotional connection,” Target’s principal architect of store design said in a news feature the retailer posted on its website about the new store, “and making guests want to come back and feel like you understand their community and that you’re happy to be part of their community.”
In Bridgehampton, that meant working within the town’s design guidelines, which emphasized an understated, coastal aesthetic, while letting the Target brand shine through. The store design team — made up of architects, graphic and interior designers, and store planners — found their inspiration in creating the store as a “Hamptons house.”
Below is a gallery of images with explanatory captions of the Bridgehampton Target store.
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