Connect with us

Design Galleries

The Shop Windows of Coventry City Centre Pop with Color and Contrast

Visual merchandising gives a city center destroyed during World War II a fresh twist

mm

Published

on

Curated by Charles Levine, The Shop Windows of Coventry city center invite artists, architects, designers and other creatives to take over retail display windows across the city’s core.

The rotating series of windows engages potential shoppers, offering a fresh twist on the city center, which was destroyed during World War II, and reimagined post-war by architect Donald Gibson.

The windows utilize vibrant color and contrasting patterns to create unique design narratives. One of the creators of this project was architect and designer Adam Nathaniel Furman, whose windows, “Coventry Phoenix Priding” celebrates the colorful spirit of Coventry, a city rising from the flames to reinvent, improve and celebrate its citizens.

“My colors, shapes and patterns speak of the joyful mixing together of local context, an exuberant queerness, and an inclusively sensual and direct engagement with visitors of all backgrounds and ages,” said Furman.

MAMIMU (June Mineyama-Smithson), another featured designer, centers her work around themes of harmony and optimism through an animation of infinite doors, inviting audiences to look ahead.

“Coventry 2021 clearly understands the power of culture and creativity to move us forward and I am delighted to be part of this amazing force,” said MAMIMU. “I am hoping to spread a sense of joy and optimism through my work.”

Advertisement

The rotating displays, which will run through May 2022, offer a new experience for shoppers each time they visit.

 

The Shop! Association is a global trade association dedicated to advancing the retail environment and experience industry. Its purpose is to empower members to innovate at retail by connecting them with education, insights, and events that support collaboration and forward-thinking solutions. From ideation through implementation, Shop! engages its diverse membership to co-create innovations that help shape the future of retail worldwide. Central to its mission is fostering an inclusive culture that embraces diverse voices and upholds high standards of ethics and transparency. Since 1956, Shop! has empowered its members to innovate at retail through education, insights and events. Learn more by visiting shopassociation.org. Interested in joining the Shop! Association? Reach out to Dina Meindl, Membership Services, for more information today! [email protected].

Advertisement

Most Popular