JetBlue's BlueHouse lounge in Boston's airport. Photo: Courtesy of JetBlue Airways
* Brasa Peruvian Kitchen (Toronto) has unveiled an evolution of its brand, becoming ¡Brasa! Peruvian Superfoods, with its soon-to-open location at Toronto Pearson International Airport set to become the first location to open under the new identity. The rebrand “represents much more than a new logo or restaurant design,” the five-unit chain said in a news release. “It reflects a strategic shift in how Brasa communicates what makes the company different: bringing the flavors, ingredients and nutritional power of Peru to modern meals people already know and love.” The new-look eatery is in the airport’s Terminal 1, post-security.
* Bubble tea chain Gong cha (London/U.S. HQ: Boston) has unveiled plans to open its first U.S. airport location by year-end, at Phoenix Sky Harbor International Airport. “Airports are a natural evolution for Gong cha as we continue expanding into high-traffic, non-traditional environments,” said Michael Nedelkovich, VP of U.S. Non-Traditional Franchise Development for the enterprise, which has 2200 locations in 33 international markets, including nearly 250 in the U.S.
* JetBlue Airways (New York) announced that its second BlueHouse airport lounge has opened at Boston Logan International Airport in Terminal C. With a design inspired by Boston’s history, neighborhoods and hospitality, the 12,000-square-foot lounge gives customers “a relaxed and seamless place to work, dine, play or unwind before takeoff,” the airline said in a press release. The first BlueHouse is at New York John F. Kennedy International Airport.
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