Uptown Cheapskate, Kid to Kid Map Store Growth

BaseCamp Franchising (Salt Lake City) said it plans to open a total of 30-plus stores under its Uptown Cheapskate and Kid to Kid banners in the coming year. The company revealed those plans in a news release noting that its “upscale thrift” chains surpassed $300 million in system-wide sales in its just completed year, reflecting growth of more than 20% year-over-year.

The milestone was fueled by strong performance across both existing and new locations (it opened 22 such locales in 2025), company executives say. Propelling that growth is the underlying fact that “thrift is thriving,” they add.

Consumer demand for secondhand shopping continues to climb, with the U.S. market now exceeding $50 billion in annual sales and growing five times faster than traditional apparel retail, the company release notes. “That growth is powered by shoppers who are increasingly value-driven and sustainably minded, while still looking for unique styles from top brands,” the brand said.

“The progress across our two systems in 2025 was incredible, although we’re even more energized by what lies ahead,” said BaseCamp Co-CEO Tyler Gordon. “If we continue to execute against our vision, our hope is that customers will start asking themselves: ‘Why would I ever pay full price again?’”

Founded in 1992, the chains’ total footprint currently consists of more than 280 locations across 32 U.S. states and several international markets.