Walmart Adds Beauty Bars in 40 Stores

The annual beauty event at Walmart (Bentonville, Ark.) has a new dimension this year: the installation of beauty bars in 40 stores. That pilot program lets customers “explore new products, talk to beauty experts and test samples,” VP of Beauty Vinima Shekhar wrote in a blog on the retailer’s website.

“The beauty bars also give us an opportunity to spotlight trend-forward brands online with elevated shopping experiences and editorial storytelling,” Shekhar wrote. “From skincare to haircare, derm-recommended favorites to viral essentials, we want every beauty routine to feel seen and supported.”

As mentioned, the bars are new element of Walmart’s annual beauty event, which runs from now through May 31 and this year features 1800-plus deals for on-trend brands in skin care, cosmetics, hair and accessories.