Corner Bakery Unveils Retro Design in Texas

Corner Bakery Cafe (Dallas) has unveiled its first retro-inspired cafe design at its relocated location in West Plano, Texas. The updated eatery pairs original pieces from the chain’s Chicago original site with a cost-efficient approach to development that cuts the cost of building such units by half, the company said in a news release.

Replicas of original artwork and decor, including the “T” sign from the brand’s first Chicago location, connect the space to Corner Bakery’s history. Designed around how guests gather and work today, the cafe features longer tables, a bright dining area and more outlets for working lunches, informal meetings and catching up with friends, the release noted.

“West Plano shows what our teams can accomplish together,” said Erin Hasselgren, President of Corner Bakery Café, a unit of SSCP that operates 60 company-owned stores and 300 franchise ones under the CBC nameplate. “In today’s environment, a new cafe has to make financial sense from the start. Building with a clear return on investment in mind puts us in a stronger position to pursue the right growth opportunities.”

To that end, the team behind the changes said it took such steps as reconfiguring the kitchen layout based on suggestions from employees, and considered dine-in, pickup and third-party delivery needs when evaluating how to configure the cafe’s space and equipment.