Global Figurines/Collectibles Market to More Than Double by 2036

Remember a few weeks back, when a video of the forlorn wanderings of a baby monkey who’d been abandoned by his mother at a Japanese zoo became an internet sensation? Well, the stuffie Punch the monkey was dragging around was purported to be an orangutan toy from Ikea, and demand for it skyrocketed – and it’s still out of stock, according to the retailer’s website. (It is available to those willing to pay a premium for it on auction sites.)

While such product break-throughs are unpredictable, they are expected to help continue driving the global figurines and collectibles market, a new report by market researcher Market Decipher concludes. Specifically, MD says the global figurines and collectibles market is valued at $10.2 billion in 2026 and is projected to exceed $24.1 billion by 2036, translating into a compound annual growth rate of 8.9%.

“Streaming-to-shelf pipelines are accelerating the commercialization of IP at a pace executives cannot afford to ignore,” the report notes. “Anime franchises — Demon Slayer, My Hero Academia, Genshin Impact — are generating global sell-through velocity that rivals established Western properties. Meanwhile, the blind-box format, led by Pop Mart’s Labubu, Molly and Skullpanda, has created a ‘surprise-as-a-service’ economy — high-repeat purchase, emotion-driven spending and social virality.”

In addition, the report says “social-commerce flywheel effects are compounding category growth: unboxing content on TikTok and YouTube has generated over 500 million views globally in a single year, providing organic, high-conversion marketing at effectively zero incremental media cost for brands with strong product-market fit.”

Click here for more from the report, which includes details on how “kid-dult” consumers are boosting this sector.