Dick’s Sporting Goods Debuts East Hampton Pop-Up

Dick’s Sporting Goods has taken the wraps off the first phase of a rotational pop-up store it will operate into the fall in East Hampton Village on Long Island’s south fork. The boutique, at 34 Park Place, will “showcase our in-house apparel brands in a more curated and immersive way,” said Aimee Watters, VP of Vertical Brand Marketing at the Pittsburgh-based retailer said in a blog post about the project on its web site. “With a rotating assortment of product all season long, we hope the store becomes a gathering place for the community, with weekly events and partnerships with local businesses that make each visit feel unique.”

The space launched earlier this month with a focus on golf, featuring Walter Hagen, which offers men’s and women’s golf apparel, and Maxfli, the company’s tour golf ball brand. On July 2, the shop will reopen as Calia, Dick’s women’s lifestyle apparel brand, before concluding with a “Back to Sport” takeover by DSG, the company’s full-family brand, that will run from Aug. 28 to the end of the promotion on Oct. 18.  (There’s a brief break between each version so the space can be made over into the next brand on the schedule.)

In addition to the opening image of the golf-oriented version of the boutique above, below are two images what the space’s façade will look during its other runs.

Calia women’s apparel/July 2 – Aug. 23

DSG full family lines/Aug. 27 – Oct. 18