Jewelers Post 10% Sales Gains in July as Average Ticket Keeps Climbing

July delivered another positive month for retail jewelers, with gross sales increasing 10% compared to July 2025. Average retail sale increased 12%, while unit sales declined 2%. Compared to June, when gross sales increased 18% and unit sales were flat, July showed a more moderate top-line result with some renewed softness in unit movement. The key takeaway is that higher average retail sale continued to support overall performance.

Top Performing Vendors

The wholesalers with the largest increase in sales percentage year over year for July.

• Joshua J.: +173%
• Cartier: +153%
• Paramount Gems: +69%
• Malakan Diamond: +36%
• David Yurman: +35%

Performance By Region

Retail sales performance for July 2026 vs. July 2025, according to Edge Retail Academy data.

• Canada: -2%
• South: +9%
• Midwest: +9%
• Northeast: +10%
• West: +15%

Overall Vibe

July showed a steadier but less dramatic sales environment than June, with gross sales growth cooling from 18% to 10% and units slipping back into negative territory after a flat June. Average retail sale remained the primary engine of growth, up double digits even as shoppers bought fewer pieces. Regionally, the West continued to lead by a wide margin, while Canada was the lone market to post a decline, a reversal from June’s across-the-board gains.