Simon Launches Next-Gen Media Network

In recent years, Simon Property Group has been working to differentiate the malls it owns/operates by transforming them from traditional shopping centers into premium, mixed-use lifestyle destinations. As the latest step in that process, the Indianapolis-based REIT has launched the Simon Media Network, which it describes in a release as “a next-generation commerce media platform that helps brands reach high-intent consumers across our portfolio of more than 200 destinations.”

Simon noted that while traditional retail media networks are built around purchases within a single retailer or channel, its network provides a broader view of consumer behavior across an ecosystem of shopping, dining, entertainment, and lifestyle experiences.

“Today’s marketers need more than impressions,” said Simon Chief Revenue Officer. “They need partners who can prove a campaign actually moved someone to visit, engage and buy. Simon is where consumers discover brands in the real world. Simon Media Network builds on that foundation, transforming those interactions into intelligence that helps brands better understand, reach and engage consumers.”

Through the Network, advertisers can activate campaigns across Simon’s integrated marketing ecosystem, including high-impact digital displays throughout Simon destinations, experiential activations, ShopSimon.com, the Simon+ loyalty program, and Simon-owned social and digital channels, as well as off-platform media environments. Campaigns can be executed nationally, regionally, by market, or at individual properties, giving brands flexibility to align campaigns with specific business objectives while maintaining consistent measurement across channels.

Click here for more information about the Simon Media Network.