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Neiman Marcus Opens Schiaparelli Boutique in Beverly Hills Store

Permanent space on luxury department store’s second floor features surrealist touches




PHOTOGRAPHY: Courtesy of Neiman Marcus/Schiaparelli PHOTOGRAPHY: Courtesy of Neiman Marcus/Schiaparelli

The Neiman Marcus (Dallas) store in Beverly Hills is now home to French fashion house Schiaparelli’s first West Coast location. The permanent boutique is the third such space at a Neiman Marcus Group store; the others are at its flagship in Dallas and its Bergdorf Goodman store in New York.

The Beverly Hills boutique was designed by Schiaparelli Creative Director Daniel Roseberry in collaboration with Architect Daniel Romualdez. The second-floor shop embodies the Schiaparelli aesthetic with surrealist and whimsical details, its creators say.

Evoking the brand’s original Place Vendôme atelier in Paris, the boutique takes inspiration from the brand’s creative heritage, including references to Jean Michel Frank, Alberto Giacometti, Salvador Dali and other Schiaparelli collaborators. The boutique is outfitted with a selection of ready-to-wear, evening wear, handbags, leather goods, jewelry and accessories.

Photography: Courtesy of Neiman Marcus/Schiaparelli

Photography: Courtesy of Neiman Marcus/Schiaparelli

“We are brand makers with a powerful history of connecting the world’s most luxurious designers to our loyal customer base,” said Neiman Marcus Group CEO Geoffroy van Raemdonck. “NMG is proud to have the largest Schiaparelli footprint of any retailer in the world and it is a privilege to bring such a highly demanded brand to our customers in a new market.”

Schiaparelli CEO Delphine Bellini said her business seeks “to offer our clients moments that are exceptional experiences. Our boutique-atelier at Neiman Marcus Beverly Hills provides such a unique environment, warm and welcoming while immersing visitors into the incredible worlds of Schiaparelli.”


The partnership between Neiman Marcus and Schiaparelli dates to 1940, when founder Elsa Schiaparelli won one of the first Neiman Marcus Awards for Distinguished Service in the Field of Fashion.


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