Any Way You Slice It, Pizza’s Growing

The global pizza market size is estimated to grow by $70.1 billion from 2025-2029, according to a recent report from Technavio. Pushing that growth are a variety of factors, including increasing worldwide popularity of Italian and French-fry-topped pizzas and the proliferation of gourmet pizzas, vegetarian and vegan options that cater to various dietary needs.

In addition, “Pizza chains provide competitive prices, discounts, combo offers and loyalty programs, making pizza a convenient and affordable choice for social gatherings and parties,” the report notes. “The market outlook is positive, with diverse pizza options, pizza chains, and cultural integration of international cuisines.”

The relatively recent advent of user-friendly online ordering systems also offer several advantages for pizza sellers over traditional telephone orders. “During peak hours, online platforms prevent lost orders due to engaged phone lines. Consumers also tend to spend more online, thanks to engaging digital menus,” it notes.

Nonetheless, the market poses some challenges. In addition to being fiercely competitive, with numerous national, regional and local players (see below for some of the bigger names in the business), fluctuations in prices of food commodities pose an ongoing concern.

Key market players identified by the report include Boston Pizza Royalties Income Fund, California Pizza Kitchen Inc., CEC Entertainment Concepts LP, CICI Enterprises LP, Dominos Pizza Inc., FAT Brands Inc., Godfathers Pizza Inc., Hungry Howie Pizza and Subs Inc., La Pinoz Pizza, Little Caesar Enterprises Inc., Marcos Franchising LLC, Mellow Mushroom Pizza Bakers, MOD Super Fast Pizza LLC, MTY Food Group Inc., Papa Johns Intl. Inc., Pizza Nova Take Out Ltd., PizzaExpress Restaurants Ltd., Retail Food Group Ltd., Spizzico Italian Kitchen and YUM Brands Inc. (Pizza Hut).

Click here for more from the Technavio report.