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Holiday Pulse: The Latest Consumer Surveys

Headlines and links to shopping forecasts from BoA, Deloitte, EY and others.

Published

13 hours ago

October 29, 2026

Gift cards, either for cash or for use at specific retailers, are expected to be popular again this holiday season, a recent survey found. Photo illustration: Nadezda Sheveleva/iStock by Getty Images

Bank of America Study: Early December Could Overtake Black Friday as the Peak Holiday Shopping Window This Year

Holiday Shoppers Turn to Gift Cards as Budgets Tighten (Blackhawk Network)

Deloitte: Holiday Spending Set to Increase 4% While Shoppers Focus on Value

EY-Parthenon Consumer Sentiment Survey Finds That Holiday Spending Remains Resilient Despite Affordability Pressures

Gartner Marketing Survey Finds 34% of U.S. Consumers Are Willing to Use GenAI for Holiday Gift Recommendations

New Research from Snappy Finds Thoughtful Holiday Gifting Can Fuel Employee Motivation Into 2027

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