Apple Store Debuts at American Dream Mall

The new Apple store in the American Dream Mall in East Rutherford, N.J., opened last weekend to huge crowd, appleinsider.com reports.

A video shared on Twitter by Gregory McFadden showed shoppers queued around the mall’s balcony and across the building to enter the store. As a reward for their patience, those who got in on opening day got a free tote bag featuring a rainbow-lined Apple logo.

The storefront uses Apple’s most recent design for its retail space, including a dedicated pickup area for online orders. The mall store also provides Genius Bar appointments to customers, and will hold Today at Apple sessions.

The American Dream Mall opened in 2019 and, at 3 million square feet, is the second-largest shopping mall in the United States, behind the Mall of America in Minnesota.