Belk to Open Two New Concept Stores

Belk (Monroe, N.C.) announced Monday that its new stores in Wesley Chapel, Fla., and Frisco, Texas, will debut a new concept for the department store chain.

The new Belk Market concept stores in Florida and Texas will open Dec. 13 and will reportedly feature “a carefully curated assortment of top national and private label brands in a smaller footprint.” The stores will also carry “unique” products tailored to the community.

“We know our customers come to us for the brands and products they trust, and we’re always looking for new ways to match our shoppers’ needs,” said Don Hendricks, CEO at Belk. “At the Belk Market, customers will enjoy an easy-to-shop layout, fresh new merchandise and the value and quality they’ve come to expect from us. We’re thrilled to introduce this new store format to the Frisco and Wesley Chapel communities just in time for the holidays.”