Best Buy Names New Chief Creative Officer

Best Buy (Richfield, Minn.) has named a new Chief Creative Officer, Marty Senn, reports Retail Dive. Senn replaces Jennie Weber who has reportedly exited the role at the retailer after more than 20 years.

Best Buy’s incoming CEO Jason Bonfig says Weber “has been with the company for more than 20 years and has a well-earned reputation as a leader who inspires others, and who drives strategy and results with a deep and genuine care for the people around her … I have a deep sense of gratitude for what she’s built and the countless ways she made Best Buy better.”

Senn joined Best Buy this past January and has a history of working in advertising agencies.