On Our Radar: Jaeger-LeCoultre, Bangkok

Luxury watchmaker Jaeger-LeCoultre (Le Sentier, Switzerland) opened its new boutique in Bangkok’s Klong San district. 

The interior of the new boutique welcomes guests with organic materials, a warm neutral color palette and bright lighting. The new location celebrates Jaeger-LeCoultre’s roots in Switzerland’s Vallée de Joux, showcasing the brand’s history on “a new immersive Watchmaker of Watchmakers wall experience,” which “brings together key pillars that express Jaeger-LeCoultre’s rich heritage, technical innovation and savoir-faire,” according to a company press release. An interactive touchscreen allows guests to learn about the craftsmanship behind the company’s watches with a series of behind-the-scenes short films and other curated content. 

The boutique also offers customers in-store customization, allowing them to experiment with different models, cases, materials, colors and stitching.  

PHOTO GALLERY (3 IMAGES)
Photos: Courtesy of Richemont/Jaeger-LeCoultre