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Big Growth Seen for BOPIS

Buy Online, Pickup In-Store strategy increases chances for “supplementary purchases”

Published

3 years ago

September 5, 2023

Shop! Association

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The Buy Online, Pickup In-Store (BOPIS) market poised for substantial growth, hitting a value of about $666.20 billion by 2028, a new study from ResearchAndMarkets.com concludes. BOPIS represents a strategic fusion of online shopping and brick-and-mortar stores, the report notes, catering to customers who seek the convenience of online shopping without waiting for deliveries or incurring shipping costs.

“The in-store experience remains a vital point of engagement for retail chains aiming to fortify their customer relationships,” the report notes. “BOPIS offers retailers increased profit potential, allowing customers to explore additional items while collecting their online orders, as opposed to alternatives like curbside pickup. This unique opportunity encourages customers to make supplementary purchases, thereby boosting loyalty and the likelihood of revisiting the same stores. This dynamic reinforces the buyer-seller relationship, ultimately benefitting both parties.”

Key industry retail players shaping the BOPIS market include Walmart, Zara, Home Depot, Macy’s, Kohl’s and Target, the report notes. The projected growth in BOPIS spending by those companies and others translates into a compound annual growth rate (CAGR) of 11.57 percent between 2022 and 2028.

Click here for more from the study.

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The Shop! Association is a global trade association dedicated to advancing the retail environment and experience industry. Its purpose is to empower members to innovate at retail by connecting them with education, insights, and events that support collaboration and forward-thinking solutions. From ideation through implementation, Shop! engages its diverse membership to co-create innovations that help shape the future of retail worldwide. Central to its mission is fostering an inclusive culture that embraces diverse voices and upholds high standards of ethics and transparency. Since 1956, Shop! has empowered its members to innovate at retail through education, insights and events. Learn more by visiting shopassociation.org. Interested in joining the Shop! Association? Reach out to Dina Meindl, Membership Services, for more information today! dina@shopassociation.org.