Sephora Introduces ‘Quiet Hours’ at Stores Globally

Beauty retailer Sephora recently announced the roll out of “quiet hours” at its stores around the world. At specified, scheduled times, Sephora (Neuilly-sur-Seine, France) stores will lower the music volume, have fewer scents and adjust the brightness of lighting and digital screens for more inclusive shopping environments for neurodiverse customers. 

“With Quiet Hours at Sephora, we provide a beautifully calm atmosphere where clients feel welcome, allowing them to shop at their own pace, find and purchase the products they love,” Deborah Yeh, Global Chief Marketing Officer at Sephora, said in a press release. “Quiet Hours at Sephora is one meaningful step in our ongoing commitment to building more welcoming environments for our employees, consumers, and communities – and we know there is still much more to learn and do. We’re proud of this step forward – and equally committed to continuing to listen, learn, and grow alongside the communities we serve.”

Other international retailers that have implemented similar inclusive initiatives include Walmart, Target, Lush and Primark.

Want to learn more about sensory and neurodiverse inclusion in stores? Meg Lefeld (ZenGenius) will speak about sensory stimulation in retail environments during her general session “Sense Ability: The Untapped Advantage Hiding in Plain Sight” at IRDC in Las Vegas this coming October.