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Bluefin Strengthens Commercial Sales Team with Industry Professional, Susan Wilhite

Leading innovator in digital signage solutions welcomes top performer to drive growth and foster key relationships in AV/IT national accounts segment




Susan Wilhite

Susan Wilhite

(PRESS RELEASE) ATLANTA, GA — Bluefin International, an innovative leader in digital signage solutions, has added a well-known and well-reputed industry professional to its commercial sales team in the new role of Senior Director of Business Development. Known as a top performer in the industry, Susan Wilhite will focus on cultivating key relationships with channel partners and will help to establish Bluefin as the go-to digital signage resource in the commercial AV space.

Bluefin specializes in custom signage displays for consumer-focused branding and engagement. Recently, Bluefin has expanded its offering to help ProAV integrators and distributors address the long lead times with which the industry is struggling. Inventory of commonly requested signage configurations is now available in its Cumming, GA warehouse for immediate delivery. Additionally, “light-custom” that the company refers to as tailored options are available should requirements arise that the stocked products won’t fit. The addition of Susan is opportune as the company rolls out this problem-solving approach to AV integrators.

“I love this industry, and truly love helping people solve problems with innovative solutions – that’s always been my main objective throughout my career. My goal is to continue Bluefin’s growth by being customer-focused and identify opportunities where Bluefin’s products can impact a brand’s recognition and messaging. I’ll be heading to Atlanta next week for our Global Sales Meeting and can’t wait to meet and collaborate with the team,” says Susan Wilhite, senior director of Business Development.

From Bluefin CEO, Frank Pisano, “Susan is a perfect fit for Bluefin! She’s got a solid track record for being a top sales achiever. She’s also very involved in the industry with the Women in AV/IT (WAVIT) organization and has been a well-known volunteer for many years. That combination was exactly what we were looking for when developing this role – someone that’s connected and customer-centric. Look for Susan at several of our upcoming events like CEDIA/Commercial Integrator Expo in Denver, as well as the Total Tech Summit, and DSE later this year.”

For more information about Bluefin, visit its website at: You can find Susan Wilhite on LinkedIN at, as well as Twitter: @swilhite.

About Bluefin

Headquartered in Atlanta, Bluefin has worked with hundreds of brands to create custom digital signage solutions for retail, restaurants, and corporate branding around the globe. We offer a wide variety of screens sizes, frames, finishes, form factors, and accessories for any experience, as well as a variety of options to fit your budget, installation parameters, and software platform. You get what you want, how you want it, because we’re the manufacturer. With Bluefin you’ll get cutting-edge products that are reliable, affordable, with unsurpassed quality from dedicated sales specialists that will turn your project around quickly and assure its success. Connect with us on LinkedIn, Twitter, Instagram, or Facebook, or visit our website at:


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