Boutique Debuts: Dossier and Rocksbox

Two e-retailers are expanding their physical footprints – and both coincidentally chose to do so almost directly across the street from each other on New York’s Elizabeth Street. They are:

• Perfumer Dossier (New York), which has opened its first flagship boutique at 242 Elizabeth St. in the Nolita neighborhood. The space, which offers the brand’s three major lines, was designed by architecture firm Malherbe Paris (Paris) in conjunction with Rekon Retail (New York). “Last year we hosted our very first pop-up just a few doors down from our boutique and knew we had to open a permanent space after seeing how excited our customers were to experience our fragrances in person,” said brand founder and CEO Sergio Tache.

• Online jeweler Rocksbox, which has taken the wraps off a boutique at 239 Elizabeth St. Now a unit of Signet Jewelers, Rocksbox launched in 2012 as a try-on subscription service. In the project’s press release, the company said its boutiques “are designed to encourage experimentation and self-expression. With open-concept displays, vanity mirrors, shopping trays and a central styling table, the space invites customers to try-on and stack pieces freely.” The company also has two other stores, in San Francisco and Walnut Creek, Calif.