Calvin Klein, Target Open Stores in SoHo

* Calvin Klein (New York), which has opened a 3000-plus-square-foot flagship at 530 Broadway. The store’s design was “inspired by New York City’s signature loft apartments, creating a modern, warm environment that evokes the creative legacy of downtown New York and provides an ideal backdrop for the essential denim, underwear and apparel synonymous with the brand,” the retailer said in a news release.

The two-level store’s exterior has display windows framed by slats of the brand’s signature charcoal tone, while the interior includes a spiral staircase, 3D-sculpted sofas and chairs, and moving crates repurposed as product displays to recall the idea of moving into a historic SoHo loft.
Calvin Klein was founded in New York in 1968 and previously had a flagship on Madison Avenue that closed in 2019. The brand is now a unit of PVH, which also runs the Tommy Hilfiger brand.

* Target Corp. (Minneapolis), which has opened an updated store at 600 Broadway, describing it as “a one-of-a-kind concept store where everyday shopping meets play, discovery and style.” Cara Sylvester, the brand’s EVP and Chief Guest Experience Officer, said the new store brings together “the best of Target and the best of New York — elevated products, immersive storytelling and an experience that invites guests to explore, express and get inspired.”

The new Target SoHo — a one-of-a-kind concept store where everyday shopping meets play, discovery and style.

Specific store zones include Curated By, where influencers such as Megan Stalter showcase their favorite Target finds; The Drop, a rotating showcase of seasonal styles; the Broadway Beauty Bar, which allows customers to explore trending products, try samples and capture content in the Viral Vanity studio; a Gifting Gondola, complete with a convex mirror to help create memorable shopping images; and a Selfie Check-Out.

For more on the latest retail spaces in SoHo and the rest of New York, see Eric Feigenbaum’s overview in the November/December 2025 edition of VMSD.