Champs Sports Unveils Updated Store Design

Champs Sports (New York) has unveiled its reimagined retail concept at renovated stores in the Brandon Exchange mall in Tampa and the Washington Square mall in Portland, Ore. The redesigned stores reflect Champs Sports’ commitment to blending sport and everyday life to deliver a redefined retail experience, the company said in a news release.

“At its core, Champs Sports focuses on serving sport-style enthusiasts with head-to-toe assortments,” said Tony Aversa, SVP and General Manager of Champs Sports, a unit of Footlocker. “The reimagined store concept redefines what the Champs Sports in-store shopping experience can be, enhancing every step of the customer journey.”

Updated store concept features include:

• Sport-inspired storefront: The inviting storefront is intentionally branded to immediately communicate “Sport For Life” inspiration through elevated digital storytelling.
• Premier walls: High-impact visual displays that showcase brands, with an emphasis on outfit-building and enhancing try-on experiences with elevated fitting rooms located nearby.
• Family-friendly shopping experience: A multi-brand, family-friendly zone featuring footwear for women and kids.
• Digital integration: Measuring tools with 3-D scanning technology to help customers achieve a precise fit and multiple omnichannel touchpoints for a seamless, head-to-toe shopping experience.
• Prominent Champs Run Club destination: Dedicated men’s and women’s areas that encourage connection and provide curated assortments, to make running more accessible and encourage an active lifestyle.

Champs Sports said more of its 346 stores will get the updated design, but provided no specifics.