Day’s Jewelers Opens Ninth Location at New Hampshire Shopping Destination

Day’s Jewelers, an employee-owned New England fine jeweler with more than 111 years of history, has opened its newest location at Tuscan Village in Salem, NH.

The company held a ribbon-cutting ceremony on Thursday, Nov. 20, in partnership with the Southern New Hampshire Chamber of Commerce, according to a company announcement. A four-day grand opening celebration followed, featuring refreshments, interactive experiences, exclusive offers, and daily giveaways.

“This new store marks an exciting milestone for our company. We’re not just expanding our footprint — we’re strengthening our commitment to serving our customers and investing in the communities we’re proud to be part of,” said Joe Corey, president of Day’s Jewelers. “This space represents innovation, connection, and opportunity, and we look forward to welcoming everyone through our doors.”

The Salem store is Day’s Jewelers’ ninth location and its third in NH, according to the company. The store features natural diamonds and gemstones, a full-service on-site jewelry repair shop, and a custom design space.
“We are incredibly excited to be in our new home in Tuscan Village,” said Paul Baker, store manager. “The team and I are honored to be part of this vibrant lifestyle destination and look forward to bringing Day’s heritage of service and community involvement to Southern New Hampshire.”

During the opening weekend, Day’s Jewelers introduced its “Live, Love, Sparkle” give-back bracelets, the company said. The bracelets were created to support children’s charities nationally through Jewelers for Children and locally through CASA of New Hampshire and Make-A-Wish New Hampshire. All profits from bracelet sales are donated to Jewelers for Children, and customers may keep their bracelet or return it to Day’s for distribution to CASA advocates, volunteers, and wish recipients. The initiative continues throughout the holiday season, according to the company.

The company also announced a “Love Locks” activation within Tuscan Village’s Holiday Shoppes as part of the development’s seasonal festivities.