What do Apple and Ikea Have in Common?

Ten retailers have been identified as demonstrating exceptional omnichannel commerce maturity and delivering highly personalized experiences both in-store and online. Those rankings were performed in a new benchmark survey of 220 retailers performed by Manhattan Associates Inc., a provider of cloud solutions, in conjunction with Google Cloud and insights firm Incisiv .

The top-scoring retailers, in alphabetical order, are:

• Apple
• Best Buy
• Boss
• Dick’s Sporting Goods
• IKEA
• Lululemon
• Neiman Marcus
• Nike
• Ralph Lauren
• Sephora

The study assessed 220 North America retailers across 300-plus capabilities in four key experience areas: Shopping, checkout, fulfillment and service. Based on real-world purchases, returns, and customer interactions across digital and physical channels, the benchmark identified key traits of top-performing retailers and uncovers opportunities for brands to enhance customer value and modernize operations.

“While every aspect of unified commerce is a driver of business success,” says Ann Ruckstuhl, SVP and CMO at Manhattan, “true leadership requires an unwavering focus on every stage of the customer journey—from shopping and checkout to fulfillment and service. What stands out most is the outsized impact of inventory on top-line revenue growth. Inventory visibility, availability and seamless shipping have become critical levers for driving business performance in today’s competitive retail landscape.”

Said Carrie Tharp, VP, Strategic Global Solutions & Industries at Google Cloud, “The benchmark clearly highlights the future belongs to those retailers who can translate insights into instant, seamless experiences. The retailers winning at unified commerce are harnessing the power of GenAI to create hyper-personalized experiences that anticipate customer needs before they’re even voiced and build genuine, data-fueled connections that redefine customer loyalty.”

Click here for access to the complete study.