Dior Opens New Spa Experience

WITH MORE RETAILERS and brands incorporating hospitality design and exclusive experiences outside the traditional retail setting, Parisian luxury goods brand Dior’s new spa experience, the Dior Spa Splendido, is located at the Splendido Belmond Hotel in Portofino, Italy, overlooking the Italian Riviera.

While the Dior Spa Splendido is exclusive to the Splendido Belmond Hotel, Dior has opened other spa experiences around the world during the past few years, including in Paris, New York and Dubai. 

Dior’s branding is integrated throughout the experience, including the use of its Dior Toile de Jouy motif in furniture and treatment rooms. The spa also includes a small boutique with Dior cosmetics, skincare products and apparel.

The spa treatments are facilitated by professional masseurs using Dior’s skincare products. According to a company press release, Dior’s goal is for the experience to be an “exceptional refuge for rest and recuperation.” 

PHOTO GALLERY (8 IMAGES)
Photos: Courtesy of Dior/LVMH