Exclusive Webinar | Brands, Brains, and Buying: Unlocking the Power of Neuroscience in Retail

With support from Little Diversified Architectural Consulting, the Center for Retail Transformation, part of the Costello College of Business at George Mason University, is hosting a FREE virtual summit this Sept. 25.

From the moment a customer steps into a store, their brands are reading patterns and emotions and turning the space into a story. This exclusive webinar will explore how neuroscience is revealing what truly drives buying decisions, showing that customer experience happens in the mind and body as well as in store. As consumers gain more creative control through technology, the most successful retail spaces will be those that spark participation, invite storytelling, and let customers shape the experience in real time.

Hosted by Little’s Retail Studio Principal, David Kepron, “Brands, Brains, and Buying: Unlocking the Power of Neuroscience in Retail,” will feature panelists Tara Haase Hieminga, Global Shopper Lead, Global Sales CoE for Mondelez Intl.; Natalia Olszewska, Chief Scientific Officer and Co-Founder of IMPRONTA; and Carol Rickard-Brideau, CEO, Little.

Registration is open and it’s free to attend! Can’t attend? Register anyway – a recording will be available following this exclusive event.

You’ll learn:
• How the brain is wired for patterns and stories
• The importance of storytelling through environmental design
• The concept of Ontological design—the world we design also shapes us back
• How spaces can capture attention, spark emotions, and foster relationships
• The role of mirror neurons, empathy, and dopamine in retail experiences
• How digital tech is reshaping customer expectations

REGISTER HERE: go.gmu.edu/brandsandbrains