Experiences Matter at Restaurants According to Customers

A new survey found 78% of adults under the age of 35 would dine out more often if the experience in the restaurant were more enjoyable.

The survey, published by design agency ChangeUp, also found that more than one-third of customers feel disappointed when they eat out. More than 60% of those surveyed said a desirable experience inside a restaurant is more important than price.

“There’s no denying that customers’ evolving preferences are reshaping the restaurant landscape, but it’s clear that the dine-in experience remains critical in delivering value,” said ChangeUp’s Chief Creative Officer, Ryan Brazelton.