Fabletics to Expand International Footprint by Threefold

Digitally native athleisure brand Fabletics (El Segundo, Calif.) announced plans to triple its international footprint with 20 new stores across Asia, South America and the Middle East to open in the next 12 months, according to a company press release.

A few of the countries named to receive new Fabletics stores include India, the United Arab Emirates, Colombia and Peru. The company also announced plans to open 25 new stores in the U.S. this year.

“Our international growth is driven by a disciplined approach to market expansion and a commitment to delivering a consistent brand experience for customers around the world,” Meera Bhatia, President, Fabletics, said in a press release. “As we enter new countries and scale our business globally, we’re focused on entering the right markets, leveraging local expertise and tailoring our approach to meet the unique needs of each region, while staying true to the Fabletics brand.”