FreshDirect to Open First Store

FreshDirect (New York) has unveiled plans for its first physical retail location. The store, dubbed FreshDirect on Main, was set to open Memorial Day weekend in Southampton, N.Y. It will remain open through the end of the year.

“Designed to evoke the charm of a classic farmers market, the space features wooden pallets, crates and natural textures that set the stage for an abundant selection of local produce, prepared foods, wine and beer,” the company said in a news release.

The store, at 70 Main St., will also offer a variety of in-store experiences, including ice cream socials and wine and cheese tastings. In June, FreshDirect will take over a house in East Hampton to host a series of larger events, such as pizza-making classes and a “Tiny Tastemakers” series for kids.

In addition to the Long Island locale, FreshDirect said it will continue to deliver to all areas of the Hamptons, Montauk, North Fork, Shelter Island and tri-state area with as soon as next-day delivery. The company is also exploring opportunities for same-day delivery for the Hamptons region directly from FreshDirect on Main, with details to be finalized in the coming weeks.

Founded in 2002, FreshDirect’s online grocer offerings include more than 12,000 SKUs. It works directly with farmers, growers and suppliers to source premium meat, seafood, produce and specialty items, along with favorite grocery brands.