Impossible Foods to Open First Diner

Impossible Foods (Redwood City, Calif.) will open its first in-person foodservice concept tomorrow (Aug. 13) in Chicago. The Impossible Quality Meats pop-up will operate through the fall at the vegan-oriented XMarket Food Hall on Montrose Avenue in the city’s Uptown.

The eatery will offer sandwiches, salads and other items featuring the brand’s beef, chicken and pork from plants.

“Impossible began as a foodservice brand, launching our flagship beef product in 2016 with some of the best restaurants in America,” said Peter McGuinness, President and CEO. “It’s been a natural evolution for us to create our own branded dining experience to showcase our delicious food. With Impossible Quality Meats, we wanted to offer diners a fun way to experience our food. From breakfast to lunch to dinner, we leaned into classic craveable dishes people love – like nachos, smash burgers and chili cheese dogs. Choosing meat from plants shouldn’t feel like a compromise. It’s great-tasting food, plain and simple.”

In addition to the first-of-its-kind foodservice offering, consumers will be able to purchase popular Impossible retail products at the PlantX Bodega located inside the food hall.