Independent Jeweler Sales Rose 12% in March — But Fewer Customers Are Buying

MONTHLY SALES PERFORMANCE

March delivered solid, premium-driven growth for independent jewelers. Gross sales increased 12%, driven by an 18% rise in average retail sale, while unit sales declined 5%. This continues the recent trend toward higher-value purchases, with consumers buying fewer items but spending more per transaction. March performance underscores a premiumization trend, with revenue growth driven by pricing and product mix rather than volume.

Performance By Region

Retail sales performance for March 2026 vs. March 2025, according to Edge Retail Academy data.

1. Canada: Down 6%
2. South: Up 21%
3. Midwest: Up 8%
4. Northeast: Up 11%
5. West: Up 6%

TOP PERFORMING VENDORS

The wholesalers with the largest increase in sales percentage year over year for March.

1. Stuller: Up 44%
2. Roberto Coin: Up 44%
3. IDD: Up 23%
4. Gabriel & Co.: Up 20%
5. Omega: Up 10%
6. Allison Kaufman: Up 5%

CATEGORY PERFORMANCE

Diamonds were up 15% in sales, up 17% in average retail sale (ARS) and down 1% in unit sales. Colored Stones & Pearls were up 31% in sales, 41% in ARS, and down 7% in unit sales. Sterling Silver & Alternative Metals were up 5% in sales, up 15% in ARS and down 9% in unit sales.

TOP PERFORMING VENDORS (PAST 12 MONTHS)

The wholesalers with the largest percentage growth increase in sales percentage year over year, rolling 12 months.

1. Stuller: Up 8%
2. Rolex: Up 7%
3. Gabriel & Co.: Up 3%
4. Cartier: Up 3%
5. Roberto Coin: Up 2%