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Independent Retailers Had Good Start to 2026

‘Dry January’ had little impact on sales at such stores, report finds.

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Independent retailers, including convenience stores such as this one, had a strong January, a new report concludes. Photo: Deron Levy/iStock by Getty Images

Sales at independent, predominantly urban retail stores were strong, showing little impact from the “dry January” movement. Those are among the conclusions contained in the latest edition of NRSInsights, which collects sales data and analytics drawn from retail transactions processed through the National Retail Solutions point-of-sale platform.

“January same-store results again showed solid year-over-year growth in both dollar sales and transactions,” said Brandon Thurber VP, Data Sales & Client Success at NRS, which tracks purchases at roughly 33,500 independent retailers, including convenience stores, bodegas, liquor stores, grocers and tobacco/sundries sellers. “The three-month rolling average of same-store sales has increased by over 4% for eight consecutive months. Sequentially, sales decreased in-line with expected seasonal patterns after the holidays.”

As for “Dry January” – a public health initiative that calls for consumers to avoid alcohol during the month – it had “a more muted impact this year than we anticipated,” Thurber noted. “Sales across spirits remained resilient, with ready-to drink spirits performing particularly well. Also in January, nicotine alternatives sustained their upward momentum. Counterintuitively, frozen novelties – ready-to-eat frozen treats – increased by double digits year-over-year, despite frigid weather across many regions.”

When looked at on a geographic basis, the Raleigh–Durham market in North Carolina stood out as a top-performing place, while New York was among the weakest.

Click here for more from the NSI report.

The Shop! Association is a global trade association dedicated to advancing the retail environment and experience industry. Its purpose is to empower members to innovate at retail by connecting them with education, insights, and events that support collaboration and forward-thinking solutions. From ideation through implementation, Shop! engages its diverse membership to co-create innovations that help shape the future of retail worldwide. Central to its mission is fostering an inclusive culture that embraces diverse voices and upholds high standards of ethics and transparency. Since 1956, Shop! has empowered its members to innovate at retail through education, insights and events. Learn more by visiting shopassociation.org. Interested in joining the Shop! Association? Reach out to Dina Meindl, Membership Services, for more information today! dina@shopassociation.org.

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