Jeans Genies: Big Years Ahead for Denim

The global denim jeans market size is projected to grow by $23.86 billion from 2024-2028, a new study from data firm Technavio has found. That translates into an annual compound rate of 6.64%.

Factors driving that growth include a trend toward recycling jeans from plastic and other materials. “However, fierce competition in apparel industry poses a challenge” to all seeking a piece of the market, the report notes.

Major players in the jeans market include American Eagle Outfitters Inc., Dolce and Gabbana S.r.l., Esprit Holdings Ltd., Giorgio Armani S.p.A., Guess Inc., H and M Hennes and Mauritz GBC AB, Kering SA, Levi Strauss and Co., LVMH Moet Hennessy Louis Vuitton SE, PVH Corp., Ralph Lauren Corp., Tapestry Inc. and The Gap Inc., among others, the report notes.

As for what’s driving the demand for denim jeans, the study points to an overall increasing global thirst for apparel. “However, this growth comes with environmental consequences, as denim production requires substantial resources such as water, chemicals and energy,” the report notes. “To mitigate these effects, denim manufacturers are focusing on recycling textile waste to produce new jeans. This process involves shredding waste into thin fibers, which are then used to create yarns.

“Moreover, innovation in denim manufacturing is driving the adoption of water-saving techniques, such as foam dyeing and laser finishing, and collaborations between industry players and research institutions are promoting sustainable practices. These efforts aim to reduce resource depletion and promote long-term growth in the denim jeans market.”

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