June Sales Data: Jewelers Post 18% Gains, Colored Stones Up 30%

JUNE DELIVERED A STRONGER overall month for retail jewelers, with gross sales increasing 18% compared to June 2025. Average retail sale also increased 18%, while unit sales were flat. Compared to May, when sales growth was supported by higher average retail sale despite a decline in units sold, June showed a stronger top-line result with more stable overall unit movement. While several major categories continued to show unit softness, the All Products view includes a wider product mix beyond the categories highlighted here.

Top Performing Vendors

The wholesalers with the largest % growth, increase in sales percentage year over year, rolling 12 months.

1. Rolex: UP 10%
2. Stuller: UP 2%
3. Cartier: UP 2%
4. Gabriel & Co: UP 2%
5. Seiko: UP 2%

The wholesalers with the largest increase in sales percentage, May 2025 vs. May 2026.

• Seiko USA: UP 64%
• Paramount Gems: UP 43%
• Malakan Diamond Co: UP 41%
• Revelation Lab Grown Diamonds: UP 34%
• Tudor Watch: UP 32%

Performance By Region

Retail sales performance for May 2026 vs. May 2025, according to Edge Retail Academy data.

• Canada: UP 14%
• South & Southeast: UP 17%
• Midwest: UP 17%
• Northeast: UP 12%
• West: Up 25%

Category Performance

• Diamonds were up 15% in sales and up 16% in average retail sale, while units declined slightly by 1%
• Colored Stones & Pearls were up 30% in sales and up 37% in average retail sale, despite a 5% decline in units sold.
• Sterling Silver & Alternative Metals were flat in sales, while units declined 9% and average retail sale increased 10%.

Overall Vibe

June showed a stronger sales environment than May, with gross sales growth accelerating and unit movement stabilizing at the All Products level. Average retail sale remained an important driver of performance, especially across the highlighted categories.